Client
- ebankIT
Services
- Marketing strategy
- Rebranding
- Website
- Content strategy
- Annual relation support services
Banking on Trust: Positioning ebankIT as a Thought Leader in Digital Banking Experience
ebankIT is a global digital banking platform empowering financial institutions to innovate quickly and deliver seamless, omnichannel customer experiences. With a strong European footprint and ambitions for global growth, the company needed to solidify its positioning as a leader in customer-centric banking transformation.
Our solution
As content and brand strategy lead, I partnered closely with ebankIT’s marketing and executive teams to craft a robust thought leadership program, built to educate, differentiate, and generate demand. This included:
- Developing 12 high-impact signature reports per year on CX, UX, and digital experience innovation in banking
- Leading content development for the yearly flagship trend report — Composing the Future: Digital Banking Trends 2025
- Producing strategic whitepapers like Building Loyalty Through Embedded Financial Services
- Creating compelling customer success stories that turned users into advocates
- Supporting analyst relations with research-backed narratives
Aligning sales and marketing strategy for stronger pipeline velocity and conversion
Results
- 3,000+ qualified leads generated via thought leadership downloads
- 12 flagship reports launched in one year
- Strengthened brand credibility with analysts, media, and enterprise prospects
- Tighter alignment between sales, product, and marketing teams for international expansion
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Let’s build your story into a brand that performs.
